23 Sep
Posted by Jonathan as Online Customers
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Take a look at Seth Godin’s quick post with a powerful message to online retail store’s: here. (Originally pointed out by Laura.)
They point us to the FAQ at FourPawsDesign (click the FAQ button near the top left corner).
Unfortunately, we can no longer take phone orders. Customers forget to tell us something and after the order is placed and processed they claim we wrote down incorrect information. By placing an order online we have a record of exactly what you want, especially for custom-designed items, leaving no room for error.
Part of being in business is being harrassed and annoyed and even burned by the customers that you had yesterday. Of course, if you hold that against the customers you hope to have tomorrow, it’s going to be awfully hard to grow.
One Response
John Kenny
September 30th, 2006 at 3:52 pm
1I find that to be strange attitude. Part of any sucessful business is the ability to communicate with customers. And the portal through which that communication takes place should be every available option, be it the phone, website, email, fax or any other form of communication. I would have thought a better angle would be to provide telelphone support staff a strict script to ensure they ask the correct questions and make sure they get all the info. Then follow up with a order acknowledgement email to re-confirm the detail. If everyone had this attitude I would think that not many people would order of anyone who had a store online.
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